You’ve created a digital product and listed it online.
But... no one is buying. Why?
Because no one knows it exists.
Here’s how to get your first 100 visitors — even if you’re starting from zero followers.
1️⃣ Use Pinterest for Search-Based Traffic
Pinterest works like Google — but visual.
- Create 3–5 eye-catching pins for your product
- Add keyword-rich titles like “Daily Planner for Busy Moms”
- Link directly to your Gumroad or Etsy page
- Use Canva for fast pin design
Bonus tip: Repin daily for exposure. Pinterest rewards consistency.
2️⃣ Answer Questions on Reddit & Quora
Go to Reddit or Quora and search for topics related to your product.
Example:
Selling a Notion template?
Search “how to stay productive” or “Notion for students”.
- Give helpful answers
- At the end, say: “I made a free/affordable tool for this. You can check it out here.”
Be human, not spammy.
3️⃣ Create Short-Form Video Content
You don’t need to be on camera.
- Show your product in action (e.g., scrolling a template)
- Use text overlays explaining how it helps
- Post on TikTok, Instagram Reels, or YouTube Shorts
- Use hashtags like #NotionTemplate #Printables #DigitalDownload
Video = trust. Trust = sales.
4️⃣ Use Freebie Lead Magnets
Give away a small part of your product — like 1 page of a workbook or a mini checklist.
- Create a simple landing page on Gumroad or MailerLite
- Collect emails in exchange for the freebie
- Promote the full product via email
Free attracts, then sells.
5️⃣ Collaborate with Micro-Creators
Find small creators (under 10k followers) who post content related to your niche.
- Offer your product for free
- Ask if they’d share or review it
- Micro-influencers = high trust
You don’t need to pay big — just connect.
🧠 Final Tip
You don’t need to “go viral.”
You just need targeted traffic from people who actually want what you sell.
Focus on helping, not just promoting.
If your product solves a real problem, sales will follow.