So, you've created a digital product — great!
Now the next question is: Where should you sell it?
Each platform comes with different fees, audiences, and tools.
Let’s compare the top platforms to sell digital products in 2025, so you can choose the best fit for your goals.
🛒 1. Gumroad
Best for: Beginners, creators, and niche products
Pros:
- Very easy to set up
- "Pay what you want" pricing option
- No monthly fees for starters
- You keep customer emails
Cons:
- 10% fee for free users
- Limited storefront customization
Perfect if: You want a no-fuss way to start selling fast.
🧵 2. Etsy
Best for: Templates, printables, and trend-based digital goods
Pros:
- Huge built-in traffic
- Trustworthy marketplace
- SEO-friendly listings
- Great for visuals
Cons:
- $0.20 listing fee per item
- 6.5% transaction fee
- Competitive market
Perfect if: You want exposure and have beautiful, visual products.
🎁 3. Payhip
Best for: Selling with discount codes and membership options
Pros:
- Instant product delivery
- Coupon and affiliate options
- Sell subscriptions or memberships
- Lower fees for premium plans
Cons:
- Basic free plan design
- Smaller audience than Etsy
Perfect if: You want to grow a membership or bundle offers.
☕ 4. Ko-fi Shop
Best for: Creators with small, loyal audiences
Pros:
- No fees on digital product sales (unless using Ko-fi Gold)
- Fans can “tip” you or support monthly
- Easy to use, no listing fee
Cons:
- Small platform reach
- Basic analytics
Perfect if: You already have followers and want a tip jar + shop combo.
🧠 5. Sellfy
Best for: Professional digital shops with multiple product types
Pros:
- Clean storefront design
- Sell digital + physical + subscriptions
- Powerful analytics
- One-time purchase or monthly
Cons:
- Monthly fee required
- Not ideal for beginners with no traffic
Perfect if: You’re building a serious shop brand.
🏆 Final Comparison Chart
Platform | Ease of Use | Fees | Built-in Traffic | Best For |
---|---|---|---|---|
Gumroad | ★★★★★ | 10% | ❌ | Creators, beginners |
Etsy | ★★★★☆ | 6.5% + $0.20 | ✅✅✅ | Templates, printables |
Payhip | ★★★★☆ | 5% (free plan) | ❌ | Subscriptions, bundles |
Ko-fi Shop | ★★★★☆ | 0–5% | ❌ | Small audience support |
Sellfy | ★★★☆☆ | $19+/mo | ❌ | Advanced sellers |
🚀 Final Tip
Test one or two platforms first.
Then expand as your product line and audience grow.
Your first goal: Get 1 sale. Then build from there.